Khaby Lame emerges as one of 2023’s top earners, amassing $16.5 million
Senegalese-Italian media sensation Khaby Lame has solidified his status among the world’s highest-earning individuals in 2023, with his total earnings rocketing past the $16-million mark. This meteoric rise cements his position among the world’s most affluent individuals, as indicated by the recent 2023 list of the world’s top creators, published by Forbes.
According to Forbes’ latest report, the Senegalese-born TikTok sensation has amassed $16.5 million in earnings over the past 12 months, propelling him into a coveted spot among the leading creators and top earners. This figure significantly outstrips previous estimates of $10 million, underscoring the magnitude of his global appeal and lucrative endorsement deals.
The lion’s share of Lame’s earnings stems from high-profile endorsement contracts, a testament to his international success. His remarkable $16.5-million income over the past year has earned him the distinguished 11th position on Forbes’ freshly released roster of the world’s leading creators.
With a following exceeding 240 million across various social media platforms, Khaby Lame boasts an average engagement rate of 0.85 percent. This impressive statistic has translated into lucrative partnerships with renowned brands such as Hugo Boss, State Farm, and a Middle East bank. The influencer presently commands a hefty $750,000 fee for featuring a product in TikTok and Instagram posts.
Notably, Qatar National Bank, the largest financial institution in the Middle East and Africa, appointed Khaby Lame as its official FIFA World Cup Qatar 2022 brand ambassador last year. This collaboration followed a string of other lucrative deals for the Senegalese-born media sensation, who reigns as the most-followed individual on TikTok.
Lame’s claim to fame revolves around his unique comedy skits that humorously debunk overly complex “life hacks” entirely without uttering a word. Before achieving online stardom, Lame faced adversity, losing his job as a factory worker in Italy at the outset of the pandemic.
Today, this Senegalese-born creator has solidified his status among the world’s top earners and is steadily establishing himself as a force to reckon with.
In July 2022, he signed a groundbreaking deal with cryptocurrency exchange Binance, and his ever-expanding reach has led to partnerships with prestigious entities such as soccer club PSG and renowned fashion house Hugo Boss.
In another milestone, Lame became a featured character in Fortnite, the popular multiplayer video game boasting more than 230 million monthly players. This marks a staggering transformation for the Senegalese-Italian media personality, who, in 2019, was toiling away assembling car filters in a factory outside Turin.